In early 2006, Atkinson underwent breast enlargement surgery, which took her bra size to a 34E (admitted during I'm a Celebrity...). She said in an interview that she lost weight due to a fitness regime and her bust size declined. The surgery then gave them the original shape they once were.Since launching her parallel career as a glamour model, Atkinson has appeared in provocative photoshoots in lingerie and swimwear, including non-nude topless shots, for men's magazines such as Arena, FHM, Loaded, Maxim, Zoo Weekly and Nuts. In October 2006, she appeared in three of the aforementioned magazines in one month, becoming one of the most prolific celebrity glamour models in the UK. In November 2006, it was announced by Zoo Weekly that Atkinson had agreed to lend her name to their regular "sex and relationships column". In May 2007, Atkinson was announced as the "glamourous new face" of the British Grand Prix and the official "mascot" of the "hi-octane" championship at Silverstone on July 8. She was the face of the 2007 Tour de France. In early 2007 she was elected to be the new face of the Lingerie chain La Senza. Her 2008 calendar was shot in Thailand, and was released on November 1st 2007. Gemma has stated she is proud of the more natural look of this calendar, as opposed to the glamorously stylised look of the 2007 product. In October 2007, Atkinson was elected the new face of Ultimo's D-G range..She opened Ultimo stores within Debenham branches in London,Belfast and Glasgow with the owner of Ultimo; Michelle Mone. Atkinson featured in the ITV reality series I'm a Celebrity... Get Me Out of Here! which began in the UK on November 12, 2007. She became the 7th celebrity to be evicted from the jungle - which she appeared very pleased about. In January 2008 she launched Virgin Holidays the Great Holiday Grab in London. 
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