Instead of all these “hot” boys and “hot” girls, we can say that the HOTTEST market in VietNam right now is the teen market. For some reason, the boys and girls of the 9x (90′s) have dominated the print media of VietNam. No longer can teens in VietNam only read “Hoa Hoc Tro” or “Muc Tim,“ that’s now considered old school compared to 2! Magazine.
No worries, one more teen magazine is about to enter the market: Yeah1 Teen.
Yeah1 Teen is a magazine from Lao Động/Working Publications and Công Ty Giải Trí Siêu Sao/Superstar Entertainment and Media after an extensive research of teen magazines in the country and overseas. Yeah1 has had its own online forum, tv show-Yeah1 TV- and its online city called Yeah1City. The magazine is an extension of the Yeah1 lines of teen products. The magazine itself includes sections on fashion, style, and beauty and its first volume was published on May 20, 2009 with the cover featuring Wanbi Tuan Anh and popular teens Bi and Bo. It is a size of student notebook and it friendly priced at $8,800 VND (approx $0.50 USD).
Here’s some of the layout in its first volume:
“Hotgirls” Sam & Kelly will also take part in the magazine. Here is a little preview:
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