Friday 20 August 2010

London Fashion Week: Burberry makes history with world's first star-studded catwalk streamed live in 3D


By Maysa Rawi

Front row action: (From left) Mary-Kate Olsen, Kate Hudson, Kirsten Stewart and Claire Danes concentrate on the catwalk today during Burberry Prorsum's show for London Fashion Week at the Chelsea College of Art

British fashion label Burberry made history today as it broadcast its catwalk show live in 3D.

The London Fashion Week event played host to a who's who of Hollywood as A-listers sought refuge from the drizzly sky under a canopy of check umbrellas ahead of the much-hyped show.

The 154-year-old brand streamed the new collection from five simultaneous private events in New York, Paris, Dubai, Tokyo and Los Angeles.


Burberry Cadette Girls: Christopher Bailey's military-inspired show featured textured pieces in muted tones

But while guests abroad sported retro red and green glasses, enjoying a simulation front row experience, the red carpet was dotted with stars.
Kate Hudson, dazzling in a bottle-green sequin dress, stopped to chat to backstage presenter Greg James and no doubt viewers all over the world greatly appreciated the 3D view.
Twilight star Kirsten Stewart, fashionista Mary-Kate Olsen and Claire Danes were among the celebrities that poured into the hall waiting to view Christopher Bailey's inspired creations.


Green Queen: Kate dazzles in a sequin Burberry dress and platform heels ahead of the show

As anticipation inside reached fever pitch, the lights went out, music queued and models showcased a military-inspired collection, entitled Burberry Cadette Girls.

And one key piece stood out, promising to be a hit among the fashion elite next season - the Burberry coat.

This year's staple is all about texture. From leather to sheepskin, belted and embellished, outerwear is a must-have to be seen in.


Taking fashion to a new dimension: Twilight star Kirsten , Mary-Kate and Claire

Burberry fans all over the world attended parties, by invitation only, or caught the show - albeit in 2D - on the label's website.

Bailey, the label's chief creative officer, said: 'We are very excited we are hosting the first ever truly global fashion show.

'This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world.


English roses: Vogue editor Anna Wintour, Harry potter star Bonnie Wright and Tamsin Egerton


'3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.'

Bailey has selected outerwear and accessories from the upcoming collection to be available to order from their website immediately after the show took place.

The decision to broadcast the show in 3D followed the success of James Cameron's latest epic, Avatar, as well as Sky's plan to show weekly 3D football matches in pubs from April.


British talent: M&S models Twiggy looks pretty in pink as Erin O' Connor opts for masculine tailoring


Textured: The collection featured coats, a winter staple, in sheepskin, fur and leather


source: dailymail

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